Marketing Plan for Bata Essay Example for Free

Marketing Plan for Bata Essay In this total market demand, about 42% are brand-driven. And bata is covering about 12% of the organized footwear segment. Industry environment- Threat of new entrants- †¢There are many barriers to entry preventing new entrants from capturing significant market share. Large footwear producer enjoy economy of scale that create cost advantage over any new rival. †¢BIL differentiated it’s product from rivals product like Comfort (using dynamic spring pad that acted as cushion on the feet for women’s footwear), Wind (in build air technology that allowed feet to breath fresh air) etc. The capital requirements are a high entry barrier to a new firm to the industry. However, an existing shoe manufacturer may enter the athletic shoe industry simply by re-tooling their manufacturing plant. †¢Switching cost is very low for footwear industry because shoes are relatively inexpensive personal goods that are frequently replaced. †¢Access to distribution channel is barrier to entry because it is really difficult for a startup firm to get shelf space at major shoe retailer. But existing firm may use their existing connections to easily access shoe distribution channel. Bargaining power of buyer- †¢Bata is largest player in industry with 9-10%volume share and 60% market share in organized segment. It had a market share of 70% in canvas shoe segment and 60% in leather shoe segment. Their dominant market share give them power over buyer. †¢Bata is a big buyer of raw material who buys significant part of suppliers’ revenue. This in a way provides good bargaining power over suppliers. †¢As a part of its strategic decision Bata set up a rubber/canvas factory in Faridabad, Haryana in 1951. So it can threaten it’s supplier to integrate backward. Bargaining power of supplier- †¢Shoes are made of leather, rubber, nylon etc. These materials could be classified as commodities, where the manufacturing process adds the value. For this reason supplier have limited bargaining power over buyers. Threat of substitute product- †¢Consumer switched from one product to another if alternatives are available in same quality and performance range and have competing price or lesser price. BIL produces 10% of total hawai ranged from Rs. 35-110 while competing local brands were selling at Rs. 25-50. Again when global trade open then market flooded with many international brands having variety and competing price. Rivalry among existing firms- †¢Mostly numbers of competitors are stable, especially because of high entry barriers. This adds to the rivalry among existing firm. Manufacturers watch each other carefully and make appropriate countermove to match the competitors move. Leading competitor of BIL are Lakhani shoes, liberty shoes, action shoes, woodland, paragon and relaxo in organized segment. General environment- Demographic- †¢Indian market is highly fragmented between rural and urban market. Thus with the implementation of Marketing plan the company’s profit are expected to rise by 100. 30 crores compared to the actual profit that it will have without the implementation of marketing plan. Implementation controls: The progress can be measured on quarterly basis by comparing the company’s growth rate with that of the industry for that quarter The Capital Asset Pricing Model van be used where R(b) = R(i) + beta(R(i)) Here R(b) is the expected growth (here sales) for Bata India Ltd and R(i) is growth of the Industry. Beta is the equating factor that tell by how much the company has grown with respect to the industry.

spanning tree protocol :: essays research papers

Spanning Tree Protocol Spanning tree protocol is a protocol that prevents loops that are not wanted in a network. In order for a network to work properly it has to have only one active path between two network stations. If there are multiple active paths between stations loops can and will occur. When loops occur, there can sometimes be duplicate messages in the network. The loops are created by the network and if the devices that connect the network segments are all configured to forward, they will continuously forward frames into an endless network loop. If there are enough loops going then a frame will not reach its destination. The reason duplicate messages occur is because sometimes switches will see situations appear on both sides of it. When this occurs that is when spanning tree protocol comes in. In order to shut down the loops bridges and switches exchange BPDU messages with other bridges and switches to detect loops and then remove them by shutting down selected bridge interfaces. BPDU is short for bridge protocol data unit. Bridge protocol data units are part of the spanning tree protocol and they help describe and identify the parts of a switch port. The bridge protocol data unit allows switches to obtain information about each other. All the switches gather information from each other by exchanging data messages. In order for them to exchange messages they have to elect a root switch for the topology. The root switch has to be unique. The way they elect they have to have a unique switch for every local area network segment. To exchange messages they have to remove all loops by putting them in a backup state. Now to talk about states there is 5 different states. Two of the five states do not participate in frame forwarding. Frame forwarding is what the three main states do. The three main states are listening, learning, and forwarding. The other 2 are blocking state and disabled state. When you enable the spanning tree protocol the network goes through the blocking state and then the listening state and learning state are enabled after being turned on. If the protocol is properly configured the ports are stabilized to the forwarding or blocking state. The blocking state does not participate in the frame forwarding. It removes frames that are received from the attached segment. It also discards frames from another port for forwarding.

Ipad vs. Galaxy Tablet

When you want to surf the Internet, what gadgets do you most commonly use: laptop computers, smart phones, or cell phones? Nowadays, many people have smart phones and laptops. However, we now also have access to tablets. So now we will compare two of the newest most commonly used tablets. One is the new iPad, manufactures by Apple, and the other is the Galaxy tablet note 10. 1, by Samsung. The tablets are quite expensive, the iPad is however priced at $629 and the galaxy note is $499. Both are high-resolution tablets.One can get normal usage out of the two if the batteries are fully charged. The main difference lies in the operating software and various other features, one being iOS whereas the latter is android. First of all we will examine the size. The new iPad is 9. 50 inches high and 7. 31 inches wide. On the other hand, the Galaxy note is 10. 3 inches high and 7. 1 inches wide. Hence, the Galaxy note is a bit bigger than the iPad. These sizes are almost half of a laptop. But th e depths of the tablet are very different from a laptop.Galaxy note is a little thinner than the iPad. Moreover, there are great differences in their connections; the Galaxy note has a USB port whereas the iPad does not. The iPad supports 3G Internet, 4G Internet and Wi-Fi Internet, none of which are supported by the Galaxy note. Another important aspect of the two is their respective weights. The new iPad is 1. 44 pounds whereas the Galaxy note is 1. 31 pounds. These are like 20 oz. plastic bottles of water. This makes the iPad a little heavier than the Galaxy note.It is a small difference but it plays a big role because tablets are used frequently and are very useful. They are supposed to be portable for daily use and flexible usage. Finally, we will focus on their prices and critique some reviews. Both these devices have a rating of 4. 5. However, the Galaxy note is priced at a reasonable rate and is more affordable. According to phonearena. com â€Å"From a distance, the two lo ok similar to one another, but once we’re able to grasp both in our hands, the new iPad is able to deliver the impactful wow factor thanks to its premium feel.Well, it’s not to say that the Samsung Galaxy Tab 10. 1 isn’t a bad looker, especially when it’s the lighter and slightly thinner tablet, but its all-plastic body doesn’t have the allure to match the impeccable industrial design of the iPad. † After analyzing all these facts I would say that the iPad is any day better because of its superior features and premium construction. However, it’s a person choice which one they prefer to use as the Galaxy is no far behind in the market either.It all depends on the person’s comfort level and personal choice. In conclusion, As per my personal opinion I would choose the iPad first but since it’s a little more expensive I would be inclined to choose the Galaxy note. We have to consider company value and accessories when choosin g a new gadget. We should also check out reviews on amazon. com and other ‘technology geeks’ websites to have a better understanding of what we are spending our money on.

First Responders During Natural Disasters - 2036 Words

Major Hurricane disasters along the coastlines have affected many cities and communities which have forced them to take into action and adopt the conception of emergency management, disaster preparedness, first responders and recovery planning. First responders play an intricate role during natural disaster; the first people to report on the scene are firefighters, police officers, paramedics and emergency medical technicians (EMT). These individuals risk their lives every day to make sure civilians are safe and evacuating distress communities is done in smooth and seamless fashion. Many cities and communities depend on first responders during natural disasters, especially when providing safety, search and rescue and evacuating procedures. First responders have a unique perspective because they know their localities well; they are familiar with street plans and landmarks, and they also understand the local municipal structure. They have the advantage if a disaster strikes such as Hur ricane Sandy to help minimize the community’s infrastructure. First responders form an integral component to the nation’s critical infrastructure. While it is important to compare past super storms to identify the improvement of first responders effectiveness and efficiencies of during Hurricane Sandy, we must also examine lessons learned to prepare the nation for the next super storm. This research paper will examine lessons learned from Hurricane Sandy and from those lessons the preparationShow MoreRelatedResponding To A Man-Made Or A Natural Disaster Presents1443 Words   |  6 PagesResponding to a man-made or a natural disaster presents dangers and difficulties to first responders, and involved agencies, whether they are local, state or federal agencies. The difficulties in responding to these critical incidents make having a plan essential to successfully respond to, and manage the outcome of a critical incident. 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