MTV Case Swot Analysis Essay Example

MTV Case Swot Analysis Essay Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for being trendsetters in popular culture. Its first-mover advantage in the industry also played a huge role in establishing and maintaining a connection with the youth audience. This dominance over the young adult population has led cable networks and advertisers to have a high demand for advertising on MTV, which is another one of their strengths. Advertisers are eager to gain advertising slots during MTV’s most sought after programs such as the MTV music awards. Many companies, such as Burger King and Foot Locker, have sponsored MTV so that they can reach out to young adults across the country. Because MTV lead to the success of many artists, many of them hope to be affiliated with MTV so that they will continue to be relevant in today’s pop culture. This is another strength for MTV because it’s alliance with so many celebrities is another factor of why they have such a strong following in the young adult market. MTV has been successful in its expansion into the global market because it localizes itself to fit the interests of its audience. Its mergers with companies such as the Philippines’ National Broadcasting Company has also made them more relevant to the local culture. We will write a custom essay sample on MTV Case Swot Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on MTV Case Swot Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on MTV Case Swot Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer MTV has become a global brand through its expansion to China, Europe, India, and other places around the world. MTV’s support for political and social causes, such as the 2004 presidential elections or relief for Hurricane Katrina, has made it more even more relevant to viewers across the country. This has led to their influence and power in entertainment media. Another strength is that the MTV network has various channels that as a whole cater to an even broader demographic. For example, they own Nickelodeon, which is a channel primarily for children, or they own BET, which focuses on African-American music and entertainment. Weaknesses MTV continuously risks losing its dominating position because it solely serves momentary on-demand interests. This is difficult because it means that MTV must constantly find out what these interests are and be the first to expand them no matter how fast they might change. Because cable television offers several other alternatives, MTV must work even harder to continually grasp the attention of its audience. Another weakness that MTV has is the fact that their many cultural misunderstandings have led to them have difficulties reaching local audiences. In order to better reach these local audiences, it must use advertising and branding that is more appropriate to their culture. Opportunities MTV saw many of its competitors as opportunities as opposed to threats. When competitors such as BET, The Box, or VH1 gained large success across the country, MTV sought to purchase these companies and add them to their MTV networks unit, which has increased MTV’s revenue significantly. The digital age has also presented MTV with an opportunity to expand its market. Merging with mobile and Internet companies could lead to a wider distribution of their products. Also, a lot of MTV’s success has come from being a channel that is interactive with its users, so technology could add to their success by allowing them to hold polls for the VMA’s (Video Music Awards) on their mobile phones, for example. Globalization has also been a huge opportunity for MTV to expand into emerging markets, such as BRIC countries, Brazil, India, and China. For instance, the 12-34 age group, MTV’s target market, accounts for nearly two-thirds of Asia’s population. Increasing advertising in these countries also provides MTV with an opportunity to increase its advertising revenue. Threats Although MTV has bought out many of its competitors, it still has a lot of competition to face against companies such as FuseTV. New technologies that have emerged in recent time have led to the creation of even more channels that MTV has to compete against. Also, MTV initially had a hard time providing international local cultures with program material that would be of interest to them. Instead, they provided them with English speaking channels and American music without thinking that they might enjoy something that is more in line with their cultures. Although MTV has since done a better job of catering to those local cultures, many different countries such as Germany had created their own local music channels by then that started to compete with MTV. Those countries have a familiarity with the local audiences that MTV doesn’t and needs to have, giving those local music channels a competitive advantage. Also, another threat to MTV’s success is the fact that their advertising revenue has started to decrease ever since cable networks have started to lose their appeal. Because an increasing number of people are using digital cable to watch their shows and skip ads or watching shows online, advertisers are spending less money on advertising on MTV. MTV’s late addition of their online site has also put them behind on making money from online advertising. MTV’s dominance over the 12-34 market can be a threat to them as well because they, the MTV Generation, are growing old and will soon be uninterested in this channel since it largely caters to the youth. MTV needs to find a new market to please as this generation gets older, and it is a threat to their success that the young adult stage is a very short-lived stage in a person’s life. Young adult’s interests are also extremely quick to change, which could make it difficult for MTV to effectively keep up with them.

John Steinbeck Biography essays

John Steinbeck Biography essays John Steinbeck, author of Of Mice and Men (1937), was born in Salinas, California on February 27, 1902. He grew up in a middle-class family of German and Irish descent in Monterey County, California. This is where Steinbeck developed his love of the natural world and diverse cultures that show up so often in his major works. His father, John Steinbeck Sr., was the county treasurer and his mother, Olive (Hamilton) Steinbeck, was a formal school teacher. They lovingly fostered his passion for reading and writing. John Jr. attended Stanford University but never graduated. He left Stanford in 1925 and attempted to become a freelance writer in New York City, but when his endeavors failed he returned to California. Steinbeck married his first wife, Carol Henning, in 1930 and they moved to Pacific Grove, where he wrote Tortilla Flat (1935). This novel was his first popular work and the turning point of his career. Of Mice and Men (1937), a tale of shattered dreams, was considered to be St einbecks first large success. In 1939 he published what is considered his best work, The Grapes of Wrath, the story of Oklahoma tenant farmers who, unable to earn a living from the land, moved to California where they became migratory workers. John Steinbeck was awarded the Nobel Prize for Literature in 1962 ...for his realistic as well as imaginative writings, distinguished by a sympathetic humor and a keen social perception. His last work was Travels with Charley (1962), a travelogue in which Steinbeck wrote about his impressions during a three-month tour in a truck that led him through forty American states. Other works included The Red Pony (1937), Sweet Thursday (1954), Cannery Row (1945), In Dubious Battle (1936), To a God Unknown (1933), The Sea of Cortez (1941), Cup of Gold (1929), and The Moon is Down (1942). He died in New York City on December 20, 1968, and was survived by his third wife, Elaine (Scott) Steinbeck, and their son...

Clinical Services Manager Essay Example | Topics and Well Written Essays - 1500 words

Clinical Services Manager - Essay Example As the report discusses it is best to get in touch with the training institute that the mental health unit usually associates itself with. In addition, it would be a good preparation to considering house training, instead of sending the trainees to an institute. For the hiring purpose, a market analysis that estimates the cost-to-company for two E grades would be the right approach. Based on the inputs of all these exercises, a total cost plan should be submitted in front of the Accountant and the Clinical Services Manager. A clear break–up of the cost plan can help John convince them in the most effective manner.From this essay it is clear that planning timelines and a proper schedule will also help John in implementing all the changes in a smooth manner. Once the funding is approved, John can use this plan to prioritize and schedule. The authorities can also use this plan and see if the implementation can go as per the timelines. One thing that John should keep in mind while making timelines is that accurate date ranges should be mentioned. Also, it would be good to keep an option of flexibility so that any changes due to unforeseen or unexpected circumstances can be accommodated into the plan. Therefore, instead of keeping a very tight schedule that can go awry in difficult situations, it is recommended that he creates a flexible dateline with some extra days accounted so that the implementation can happen within the schedule decided. Â