Report on Diversity day episode Essay Example | Topics and Well Written Essays - 500 words

Report on Diversity day scene - Essay Example Workers are rude of different employee’s sentiments. One worker shreds papers inconsiderately bothering another, who is on the telephone. He even goes further to remove a call from a customer. Dwight takes a colleague’s customer. Such conduct represents the nonappearance of office manners. Michael Scott as the Scranton Regional Manager should set a genuine model and the standard for the manner in which individuals act in the work environment. The Diversity Day preparing is sorted out by corporate because of an episode wherein Michael offered racially hostile expressions. Having everybody sign the Diversity duty paper so as to maintain a strategic distance from humiliation shows special treatment in corporate. There ought to be reasonable treatment of all individuals from an association. At the workshop, he doesn't give a decent domain to Mr. Earthy colored, the course facilitator to carry out his responsibility. Michael additionally oppresses individuals of color in the workplace. He lashes out at them for neglecting to assume liability for botches they make and reprimands them for expecting acclaim for doing what is anticipated from them. He later stretches out this separation to the Mexicans by proposing that the term speaks to something that one should feel embarrassed. Job acting about minority networks proliferates generalizations. The job of Michael speaking to Martin Luther Jnr is an affront to the social equality development and the dark network he spoke to. The explanation that most lanes named after the social equality record the most noteworthy number of viciousness spreads the generalizations that individuals of color are fierce. The show additionally proposes that Arabs are brutal individuals while maintaining the recognition that Jews are shylocks. It is important that few laws broken in the show. For instance, the slapping of Michael violates the law against viciousness at the working environment. His impersonation of Indians intentionally singles an individual from the minority network exposing her to passionate torment

The Foundations of Rap Music Essay Example For Students

The Foundations of Rap Music Essay Articulation, slang portrayal, and proud rhyming frequently depict the class known as rap music. Rap music was initially perceived as conventional narrating in the late 1970s. It was found by DJs and circle maneuvers in New York clubs where individuals didn't come to simply move yet to tune in to the fascinating new style of music. Despite the fact that rap didn't prosper until the late 1970s, it is said that rap reaches out as far back as the time of servitude. It was utilized as a type of articulation for the mistreated African Americans that had to leave their country and work in the fields of a â€Å"white† proprietor. Rap music was joined by beat boxing, break moving and interpretative move. Rap music is clarified through various articulations yet not all rap melodies are similar. Melodies like â€Å"Staring Out of My Rearview Mirror† by Tupac and Lil Wayne’s â€Å"Mirror† are both related with rap music however they despite everything have their disparities. We will compose a custom article on The Foundations of Rap Music explicitly for you for just $16.38 $13.9/page Request now Verses like â€Å"Multiple discharges fill the square, the pleasant stops/Niggaz is callin cops, individuals shot, no one stops/I wonder when the world quit caring the previous evening/Two children shot while the entire square staring†(Tupac) and â€Å"With everything happening today/You dont know up from down/But you imagine that youre on your way/Life arranged on the mirror dont blow it†(Lil Wayne) are something that make the music of Tupac and Lil Wayne extraordinary. In spite of the fact that, Tupac is supposed to be a motivation to Lil Wayne their messages inside these melodies are extraordinary. Tupac discusses his environmental factors and life while Lil Wayne thinks back on companionship and devotion. Tupac says, â€Å"(They got me) starin at the world through my rearview/Go on child shout to God, he cannot hear you/I can feel your heart beatin quick reason its opportunity to bite the dust (we)/Gettin high, watchin time pass quickly, and every one of my mother lovers. † He discusses life and the things he experiences for a mind-blowing duration alongside the anxieties life brings. Life continually makes them glance through your survey mirror or viewing your soundings. Rap craftsmen like Tupac and Lil Wayne talk what they are feeling and relate it to important circumstances in the specialty of consolidating expressions of articulation. Rap music makes the brain think altogether. Rap music might be straightforward, however it has the brain thinking albeit numerous rappers have futile verses and have brutal slurs in their way to deal with rap music so as to support sells and make a bogus picture in the music business. Nonetheless, a few rappers recount to a story through their verbal capacity. A few rappers utilize an over the top measure of detail in their melodies to express what is on their mind. They furnish you with a psychological picture to go off of. Rap music figures out how to draw consideration and it has achieved the assignment of getting individuals to have a response or something to that affect. Albeit numerous guardians accept that rap music is the main source of savagery in today’s society, rap music is a type of articulation and discharge. Rap can help calm worry much of the time that adolescents or â€Å"young† American countenances. Composing is a type of discharge. Youngsters experience a ton of circumstances where they feel just as they don't have anybody to converse with to talk about their issues so they go to rap music. They utilize that type of articulation to discharge the resentment they have developed. Whatever stuck up or smothered emotions adolescents may have, they partner it with rap music. Rap music is among any type of music that is available to diminish pressure and other mental strains.

Music Of Ur Soul Essays - Maelstrom, UR, Shifty,

Music Of Ur Soul Jargon Unit 2 Animadversion: Strong analysis Enthusiastic: Having a fervent want or unbounded longing for; eager Bitter: Having a to some degree salty taste, particularly from containing a blend of seawater and new water Celerity: Swiftness of activity or movement; speed Pledge: An authoritative understanding; a smaller Shrewd: Not direct; sneaky Ruse: Games An opening in chess where a minor piece, or pieces, generally a pawn, is offered in return for an ideal position Dramatic: Of or identifying with on-screen characters or acting Hoyden: A cheerful, uproarious, or saucy young lady. Harmful: Tending to awaken malevolence, ill will, or disdain Whirlwind: A vicious or fierce circumstance Unmistakable: Open and recognizable; not covered up, disguised, or mystery Pejorative: Tending to exacerbate or turn into Propound: To advance for thought; put forward Respectability: The nature of being legitimate; suitability Heresy: Desecration, profanation, abuse, or robbery of something consecrated Immediately: Presenting the substance in a dense structure; succinct Suppliant: Asking unassumingly and truly; importuning Charm: An article set apart with enchantment signs and accepted to present on its conveyor otherworldly powers or insurance Tremulous: Marked by trembling, shuddering, or shaking Undulate: To cause to move in a smooth wavelike movement. Music Essays

BP Oil Spill Essay - 550 Words

BP Oil Spill (Essay Sample) Content: Studentà ¢Ã¢â€š ¬s nameAffiliated InstituteSubjectDateThe BP Oil SpillIntroductionOil spill refers the condition in which fluids of petroleum flow into marine habitats (IMO 2005). Water pollution is one of the types of pollutions known to be very notorious in controlling. Although oil products are insoluble in water, the method of evacuating oil spills from the water surface, is never an easy task.When oil spills occur, the layer of petroleum formed on the surface of the water leads to blockage of the oxygen mixing with the water, to support marine life. Consequently, the marine life is affected, and if the situation is saved in time, it can lead to mass destruction to the marine life. In history, many oil spills have occurred with varied intensity.The accident of British Petroleum is one of the notable oil spills in the history. The BP oil spill that occurred back in April, 2010 in the Mexicoà ¢Ã¢â€š ¬s Gulf is among the oil spills that caused a massive damage to t he marine life. According to Ocean Portal Team (The Ocean Portal Team 1), the BP oil spill was ranked among the worst ever oil spills in the history.As a result of this accident, the British Petroleum management has been very vigilant in their businesses, and they have sought to assure everyone that they are committed to avoiding such occurrences in the future. BP being not an American firm, it has attempted to convince the Americans that indeed its management had felt the impact of the spill as any citizen of the nation would. In quest to achieve this objective, British Petroleum management produced a video commercial named BPà ¢Ã¢â€š ¬s commitment to America which aimed at making the American citizens of the efforts and commitments of the firm in the restoration process of the damages caused by the spill. In this video, Fred Lemond who is the operations appears in the video himself and addresses the audience on the burning issues. He explains that his company has invested in exce ss of $23 billion in the process of cleanup of the affected marine habitat. He adds that the company had created employment opportunities in excess of 250,000 positions (BPà ¢Ã¢â€š ¬s Commitment to America 1).The process of reclamation of the affected areas has attracted many critics, with critics giving varied grounds of views. One of the bases that have been used by critics is that BP is not an American firm, and hence may not find a reason to commit itself to the process of restoration. Despite the fact that the arguement may have traces of facts, looking at the measures taken by the firm after the accident (as depicted in the film) it is sufficient evi... BP Oil Spill Essay - 550 Words BP Oil Spill (Essay Sample) Content: Studentà ¢Ã¢â€š ¬s nameAffiliated InstituteSubjectDateThe BP Oil SpillIntroductionOil spill refers the condition in which fluids of petroleum flow into marine habitats (IMO 2005). Water pollution is one of the types of pollutions known to be very notorious in controlling. Although oil products are insoluble in water, the method of evacuating oil spills from the water surface, is never an easy task.When oil spills occur, the layer of petroleum formed on the surface of the water leads to blockage of the oxygen mixing with the water, to support marine life. Consequently, the marine life is affected, and if the situation is saved in time, it can lead to mass destruction to the marine life. In history, many oil spills have occurred with varied intensity.The accident of British Petroleum is one of the notable oil spills in the history. The BP oil spill that occurred back in April, 2010 in the Mexicoà ¢Ã¢â€š ¬s Gulf is among the oil spills that caused a massive damage to t he marine life. According to Ocean Portal Team (The Ocean Portal Team 1), the BP oil spill was ranked among the worst ever oil spills in the history.As a result of this accident, the British Petroleum management has been very vigilant in their businesses, and they have sought to assure everyone that they are committed to avoiding such occurrences in the future. BP being not an American firm, it has attempted to convince the Americans that indeed its management had felt the impact of the spill as any citizen of the nation would. In quest to achieve this objective, British Petroleum management produced a video commercial named BPà ¢Ã¢â€š ¬s commitment to America which aimed at making the American citizens of the efforts and commitments of the firm in the restoration process of the damages caused by the spill. In this video, Fred Lemond who is the operations appears in the video himself and addresses the audience on the burning issues. He explains that his company has invested in exce ss of $23 billion in the process of cleanup of the affected marine habitat. He adds that the company had created employment opportunities in excess of 250,000 positions (BPà ¢Ã¢â€š ¬s Commitment to America 1).The process of reclamation of the affected areas has attracted many critics, with critics giving varied grounds of views. One of the bases that have been used by critics is that BP is not an American firm, and hence may not find a reason to commit itself to the process of restoration. Despite the fact that the arguement may have traces of facts, looking at the measures taken by the firm after the accident (as depicted in the film) it is sufficient evi...

The Power of Women - 1242 Words

What is a woman to men? Women are objects of possession to the inferiority of all men. The woman has always been the lower level of power between the two sexes, male and female. In the two books Wuthering Heights by Emily Bronte and in The Poisonwood Bible by Barbara Kingsolver, the power and voice of the women become inferior to the one of the men. The women in both books are able to overpower the men with their own voice, women not only carry the will to do so but are prominent to be as equal as men and not be the bare bottom in the classification of genders. Many men may disagree with the fact that women are yet to be treated as equally as them; there is still bias going on between the two genders as there always has been for a very long time; as seen throughout the two books. Throughout both of these books each women is presented differently. They each carry on their own views and personality. In the book Wuthering Heights, there is a female character whose name is Catherine Earnshaw; a young passionate spirited woman whose character poses to use her own will to overcome the power of the men in her life. In an article Raging Hormones, Budding Feminism: Returns to Wuthering Heights by Molly Engelhardt, she describes Catherine Earnshaw as â€Å"willing herself to madness†¦as means of empowerment over her husband† (137). As many women now, Catherine is able to overpower her husband using herself and her body as a tool of power. On the other hand in the Poisonwood Bible, the bookShow MoreRelatedPower of Women and Women of Power Essay1098 Words   |  5 PagesWomen have found power in a variety of ways though out history in their struggle towards justice and equality. Though personal power can take many forms this paper will primarily focus on pow er found through gender solidarity, class issues, race or sexuality. I intend to examine the ways in which three different women, of different races and times in history, were able to find such power resulting in a positive change to either their own lives or the lives of others. Those women are: Elizabeth CadyRead MorePower Of Women Versus Power Over Women998 Words   |  4 PagesPower of Women versus Power over Women Gender roles can have the ability to dictate one person’s power over another. When sexuality is explored, a person is either left satisfied or unsatisfied with the outcome. In Aimee Bender’s two short stories â€Å"Appleless† and â€Å"On a Saturday Afternoon†, gender roles are misused and even reversed. Typically men have control over sexualized situations, but the opposite is true in â€Å"On a Saturday Afternoon†, making this one of the main differences between the twoRead MoreThe Nobility And Power Of Women1165 Words   |  5 PagesRezvan Ngalla Clas 1222 Professor Higgins April 9, 2016 The Nobility and Power of Women In most of the plays written by Sophocles and Euripides, women are often seen as the main character or heroin in the play and therefore shows them as having a very vital and prominent role. The nobility and the power of women portrayed in the play also show how important they are. Women in tragedy often had values and principles that they tried to exemplify. They had a high self-esteem (Lysistrata), they wereRead MoreThe Prevalence Of The Power Of Women1264 Words   |  6 Pages The prevalence of the power in women has increasingly developed through the prehistoric and ancient times in human art history. By gaining more valuable and prominent meaning through the eras, women as a societal gender have increasingly advanced from being seen first as solely objects of maternality, to later seen as functioning and flourishing members of society. Through the analyzation of well known ancient art sculptures, such as The Venus of Willendorf that is on display at the Vienna MuseumRead MoreThe Power Of Women By Aristophanes And Roman Women1155 Words   |  5 PagesThe power of women was very limited in ancient Greece. Women were mostly viewed as the housewives and mothers instead of being involved in society. In the excerpt Lysistrata written by Aristophanes and Roman Women Demonstrate against the Oppian Law written by Livy, there is a clear indication women thrive to have more power than they are originally granted. In fact, women want to be able to have a say in the important aspects of their community such as wars they lose their husbands to or the amountRead MoreWomen, Power, And Time Essay1986 Words   |  8 PagesJohnson Eng 190 Glassmeyer 11/20/16 Women, Power, Time   Ã‚  Ã‚   The University of Minnesota’s Gender, Women Sexuality Studies moodle explains â€Å"gender is the social status assigned to men and women. Gender is a set of practices, behaviors, and expectations we have of men and women which are not ‘natural’ but socially constructed.† From young ages, little boys are told to be a man, be strong and, be confident. They learn to act like men and lead both other men and women. While on the other hand little girlsRead MoreWomen s Growing Power Of Women2306 Words   |  10 Pagesmultitude of fields such as politics, the armed forces and everything in between, women have come a long way from just a short 200 years ago when the sole purpose of a woman’s existence would be restricted to finding a husband, reproducing, and devoting the rest of her life to her family. A woman’s lack of education would be taken advantage of, leading her to be victim to harsh objectification by society. Women have fought to acquire gender equality – and to an extent still are. A breakthroughRead MoreEssay Modes of Power for Women1466 Words   |  6 PagesModes of Power for Women The struggle for control over birth transcends centuries and continents. Gloria Steinem, a women’s rights advocate of the 1990s describes how â€Å"the traditional design of most patriarchal buildings of worship imitates the female body† in order that â€Å"men [can] take over the yoni-power of creation by giving birth symbolically† (Steinem XV). The struggle for control over the power of procreation between the sexes existed in Ancient Greece. It is apparent in the TheogonyRead MoreThe Power Between Men And Women998 Words   |  4 PagesWomen back then were expected to care for the children and the household. They were not allowed to vote and interfere in politics. The power between men and women was unequal and unfair. During the revolutionary, the women became a little more involved in politics; they became more patriotic. As the U.S. was declaring its independence from Britain, some women had hopes for change in the Early Republic. Abigail Adams wrote to her husband to â€Å"Remember the ladies† and provide women with opportunitiesRead MoreSatire Through The Power Of Women1278 Words   |  6 PagesSatire Through the Power of Women In Lysistrata, by Aristophanes, Love’s Labour’s Lost, by William Shakespeare, and Henderson, the Rain King, by Saul Bellow, three individual overarching themes stand out. In Lysistrata, the women of Athens manipulate their spouses and prove their intellectual strength to readers to prove futility of the Peloponnesian War. In Love’s Labour’s Lost, four beautiful and intelligent women easily manipulate a King and his Lords who, at the beginning of the novel, had chosen

Essay on Anth Final - 742 Words

Veronica Kim Final Exam –Anth101 Kohistani Violence Thull, is an area where the violence of Kohistani was studied by R. Lincoln Keiser. In this region, the Kohistani, initially did not believe in bloodshed in order to solve conflicts. As elements in their traditional lives changed, Kohistani violence became more and more prevalent in their culture. Three specific changes were the main reasons for the growth in violence. One change led to another change, which then led to a third change. These changes to the traditional culture of the Kohistani were the reason for increased violence among the Kohistani in Thull. The Kohistani were originally pastoralists. Their subsistence methods consisted of a balance of farming and†¦show more content†¦However, when the Kohistani entered the market economy through the development of roads, they were able to purchase firearms. In the past, they protected themselves against enemies with other weapons such as knives and spears. As a result, when conflicts surfaced, the men of Thull we re required to come into close proximity to their enemies. This was not a reasonable form of conflict resolution for the people of Thull. Therefore, violence was not the primary means of resolving disagreements. Once firearms were introduced, there was a new form of protection for the Kohistani. There was no longer a reason for the Kohistani to resolve issues through negotiations. Instead, there was an increase in violence and blood feuding because they were able to fight and easily murder their enemies from afar. The construction of roads not only exposed the people of Thull to firearms and the market economy, but also to different influences and religions from other regions. One specific religion that influenced the Kohistani of Thull was fundamentalist Islam. The major beliefs of fundamentalist Islam were the protection of women’s purity and one’s honor. A man’s honor was directly related to a woman’s purity. For this reason, men of a family needed to protect the women in the family. A male member of the woman’s family avenged any type of insult or action that was believed to be aShow MoreRelatedThe Case Of Lobato V. The State Of Nevada978 Words   |  4 PagesAnth 311-01 Final Project In the case of Lobato v. the State of Nevada, it is hard to see how someone could be convicted with evidence that does not make very much sense at all. My groups responsibility was to cover the prosecution side and five pieces of evidence of the case using the information from the news article by Joshua Longobardy titled, â€Å"Kirsten Blaise Lobato is accused in a gruesome slaying. Did she do it?†. Upon the detective arriving to the scene of the crime, they removed the debrisRead MoreThe Goal Of Archaeological Research906 Words   |  4 PagesLindsey Grissom Anth 265 2/3/2016 Taylor Writing Assignment 1 For as long as humans have been around we have had cultural traditions specific to our species. The goal of archaeological research is to obtain a broad understanding of human culture. Archaeologists are interested in studying culture in the past and in the present through material remains. Remains include anything that was created or modified for use by humans. By studying culture in this way we gain insight into how different communitiesRead MoreResponse Paper : Mother And The Medical Staff At Merced Community Medical Center ( Mcmc )952 Words   |  4 PagesLesly Marroquin ANTH 230 Response Paper 3 â€Å"It felt as if there was this layer of Saran Wrap or something between us†¦.So we couldn’t really accomplish what we were trying to do, which was to take care of Lia† (47-48). The cultural barrier between Lia Lee’s parents and the medical staff at Merced Community Medical Center (MCMC) was recognized equally by both parties throughout the many interactions they had. From Lia’s birth to her final release from MCMC a recurring theme has been reproduction,Read MoreSocial Organization, Leadership Roles, and Colonial Presence in Chinua Achebe‚Äà ´s ‚Äà ºThings Fall Apart‚Äà ¹1136 Words   |  5 PagesNatalie Clark Anth 2315/ Dr. Kennell July 26, 2011 Social Organization, Leadership Roles, and Colonial Presence in Chinua Achebe’s â€Å"Things Fall Apart† Chinua Achebe’s novel â€Å"Things Fall Apart† tells the story of Okonkwo, an ambitious man from the Igbo village of Umuofia, in modern day Nigeria at the onset of the Colonial era. 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You must write a 3-4 page critical summary of 1 (one) of the following required reading articles fromRead MoreThe Shroud Of Turin : Deep Inside The Cathedral Of St. John The Baptist1624 Words   |  7 PagesMatthew Douthit Professor Sullivan ANTH 2302 28 April 2017 Final Paper – The Shroud of Turin Deep inside the Cathedral of St. John the Baptist in Turin, Italy rests a 14.5 x 3.7 inch long linen cloth. This shroud is stored in a custom built, temperature and humidity controlled, lighttight case made of bulletproof, laminated glass, which weighs about 2,200 pounds. On the shroud bears the faint image of a man who has been crucified. 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Amazon.Com Supply Chain Management free essay sample

Amazon. com Supply Chain Project Amazon. com Supply Chain Project Jarrel Nightingale [emailprotected] edu Capella University BUS3004: Supply Chain Management Professor Dr. Robert Goldwasser December 10, 2012 Amazon. com Supply Chain Project Introduction In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. Many individuals have integrated online shopping into their normal routine and have replaced traditional shopping altogether. Online shopping has become so popular, there has been a shopping holiday called â€Å"Cyber Monday† which is the equivalent to â€Å"Black Friday. † Traditional brick and mortar retail stores are now forced to offer their products online in order to remain competitive. This is a new position for most businesses to be in, so businesses are forced to make the necessary adjustments to conform to the consumers’ demands. Complying with the demands of technology has become a problem for some of the smaller businesses due to the lack of resources and infrastructure to produce these changes. Amongst the many online retailers that have emerged, Amazon. com has set itself apart as the industry leader in Online E-commerce. Since 1994, Amazon. com has built a successful empire that has become the default name for when one thinks about buying anything online. Through their documented success, Amazon. com has created the blueprint for those to follow in order to become a successful Online Retailer. In this assignment, I will discuss Amazon. com as it relates to their success and the structure of its company. Business Model Amazon. com sells books, music, and other items over the Internet and is one of the pioneers of consumer e-business. Amazon, based in Seattle, started by filling all orders using books purchased from a distributor in response to customer orders. This practice differs from that of a traditional bookstore, which usually purchases directly from publishers and stocks books in anticipation of customer orders. In 2008, Amazon had eight warehouses in the U. S. and another fifteen in the rest of the world. Amazon stocks many books, though it still gets other titles from distributors or publishers. It uses the U. S. Postal Service and other package carriers such as UPS and FedEx to send books to customers. Amazon has continued to expand the set of products that it sells online. Besides books and music, Amazon has added many product categories such as toys, apparel, electronics, jewelry, and shoes. (Chopra, et. Al, 2012) In addition to adding more products, the strategy of Amazon. com is technology based as it relates to consumer demand. Amazons supply chain is so tightly integrated that when an online customer buys a couple of books and a CD, the order-management system communicates with inventory- and warehouse-management systems to find the optimal distribution center or centers for fulfilling the order. The customer knows in less than a minute how long it will take to ship the items and whether they will come in one package or separately (Bacheldor, 2004). Global Challenges Unlike most companies, Amazon. com has positioned itself to remain competitive in the national and global markets as well. Shipping is one of the most main expenses of e-commerce and shipping internationally can be a lengthy and expensive process. As mentioned earlier, Amazon. com has built new warehouses and changed the markets supplied by each warehouse as its customer base has grown. Currently there are 15 warehouses in total; 8 of those are located in the United States and the other 7 are located internationally. As a result, it has lowered shipping costs and improved responsiveness (Chopra, et. Al, 2012). There is a trade off because inventory and facility costs increase as the number of facilities in the supply chain increase; and transportation costs decrease as the number of facilities increase. The functionality of its technology is also designed to help with reducing costs so that transportation costs stay at a point where operating globally is still achievable. Amazon. com’s supply chain management applications communicate in real time when an order is placed and assigns shipping warehousing and cost based on location (Bacheldor, 2004). When the average company ships internationally the response time is typically in excess of 14 days and the cost to expedite takes any potential savings from purchasing online go away. Importance of Aggregate Planning Amazon. com is beginning to aggregate other e-commerce that are linked via strategic placement and investments. The vision is to make it so customers don’t have to go elsewhere to shop very often especially online (Scally, 2000). The reputation it has is so strong that any association with Amazon. com helps create an impression of validity and success for anyone that chooses to partner with them. Amazon has one of the most-sophisticated supply-chain systems in the world, and it was all built from scratch. Homemade applications handle nearly every aspect of its supply chain: warehouse management, transportation management, inbound and outbound shipping, demand forecasts, inventory planning, and more. In the last four years, Amazon has worked to minimize the need for human intervention in its supply-chain processes, such as manually inputting sales forecasts into an inventory-management system (Bacheldor, 2004). Today, Amazons supply-chain apps communicate in real time, a rarity when most companies have to integrate a variety of software tools and manual processes, such as phone and fax orders. Ultimately, the goal is to try to â€Å"touch† every type of transaction on the web dealing with e-commerce and to integrate with business partners to enhance the online shopping experience (Scally, 2000). Many traditional brick and mortar stores are affiliating themselves with Amazon in order to gain online presence and sell its merchandise online. This is a mutual benefit as it allows Amazon to continue to diversify its products. Role of Demand Forecasting and Pricing Promotions To achieve strategic fit, a firm must tailor its supply chain to best meet the needs of different customer segments. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes. Future risks, uncertainties, and environmental concerns must be accounted for when firms design their supply chain strategy. Customers ordering a book at Amazon. com are willing to wait longer than those who drive to a nearby Borders store to get the same book. In contrast, customers can find a much larger variety of books at Amazon compared to the Borders store. Thus, Amazon customers trade off fast response times for high levels of variety (Chopra, et. Al, 2012). Amazon offers its customers a large menu of prices for products that are purchased from the company. For example, a person purchasing two books worth $30 could use standard shipping (ships in 3–5 business days) at a cost of $4. 98, two-day shipping (ships in 2 business days) at a cost of $13. 97, one-day shipping (ships in 1 business day) at a cost of $22. 97 or use free shipping (ships in 7–14 business days). The pricing menu allows Amazon to attract customers with varying levels of desired responsiveness (Chopra, et. Al, 2012). Whereas customers paying for one-day shipping impose a high degree of uncertainty on Amazon, customers opting for free shipping can be used to level out the workload at the warehouse over time. Amazon can thus use its pricing to provide responsiveness to those who value it while using customers who want a low price to help it improve its efficiency. Amazon also uses pricing effectively to shift some of the Christmas peak to November, by offering free or discounted shipping. The discount moves some of the December demand forward, allowing it to reduce its December peak and improve its efficiency without giving up on responsiveness for those customers who do not want to order earlier. Conclusion Since 1994, Amazon. com has built a successful empire that has become the default name for when one thinks about buying anything online. Through their documented success, Amazon. com has created the blueprint for those to follow in order to become a successful Online Retailer. By offering a vast variety of products, Amazon has changed the way many consumers shop for our merchandise. In addition to more options, the prices are often times cheaper even though the merchandise ordered is always shipped from a different location. What Amazon started in 1994 has now been revolutionized as Amazon continues to find ways to better the merchandise, the technology involved, and most important the customer experience. References Anonymous. 1998. IceGroup Releases Amazon. com Analysis . PR Newswire, Retrieved from www. lexisnexis. com/hottopics/lnacademic Bacheldor, B. (2004). FROM SCRATCH: Amazon keeps supply chain close to home. InformationWeek, (979), 40-40. Retrieved from http://search. proquest. com/docview/229180916? accountid=27965 Chopra, Sunil, Meindl, Peter. (05/2012). Supply Chain Management, 4/e for Capella University, 4th Edition. Pearson Learning Solutions. Scally, R. (2000). Amazon. com: The force thats altering e-tail, one category at a time. 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